Ferrari marketing boss quits just weeks after EV launch backlash
Ferrari's marketing boss has quit after 16 years at the company just weeks after a backlash over the launch of the supercar maker's first-ever electric car, the Luce.
The firm announced this week that Enrico Galliera would leave the role of chief marketing and commercial officer. He will be replaced by former BMW Italy head Massimiliano Di Silvestre in July.
Ferrari thanked Galliera for his service and said he had "decided to embark on a new chapter in his professional journey - a decision shared with the company some time ago."
The Luce was heavily criticised when it was unveiled in May. Ferrari did not mention the launch in its statement about Galliera's departure.
Chief executive Benedetto Vigna said that Galliera "has played a significant role in the company's growth and in strengthening the Ferrari brand worldwide."
Galliera's role involved managing which clients could purchase the luxury car maker's highly sought-after vehicles.
"He has the gratitude of the entire Ferrari team and my personal best wishes for the future," Vigna said in the statement.
Galliera declined to add any further comment to the statement from Ferrari.
Since taking the role in 2010, Galliera has been involved in many of the firm's key events.
LaFerrari, Ferrari's first production hybrid hypercar, which combines a petrol engine and an electric motor, was launched in 2013.
In 2015, the firm listed on the New York Stock Exchange and in Milan the following year.
However, the launch of the $640,000 (£485,552) Luce spawned a host of internet memes and negative reactions.
Its look, the brain-child of iPhone designer Sir Jony Ive, was criticised by the company's former chairman, Italy's deputy prime minister and transport minister Matteo Salvini.
The company's shares plunged by 8% the day after the Luce was unveiled.
Read the full story at BBC ↗
Ferrari announced the departure of Enrico Galliera, who served as chief marketing and commercial officer for 16 years. He will be succeeded by Massimiliano Di Silvestre in July. Galliera's exit follows the May introduction of the Luce, Ferrari's first fully electric vehicle, which generated negative public reaction. Designed by Jony Ive and priced at $640,000, the Luce faced widespread criticism and memes on social media. Ferrari's share price declined 8% the day after the vehicle's unveiling. In a statement, Ferrari attributed Galliera's departure to his decision to pursue other professional opportunities, without addressing the EV launch reactions. CEO Benedetto Vigna acknowledged Galliera's contributions to the company's growth and brand strength over his tenure.
Read the full story at BBC ↗
Ferrari's marketing boss has quit after 16 years at the company just weeks after a backlash over the launch of the supercar maker's first-ever electric car, the Luce.
The firm announced this week that Enrico Galliera would leave the role of chief marketing and commercial officer. He will be replaced by former BMW Italy head Massimiliano Di Silvestre in July.
Ferrari thanked Galliera for his service and said he had "decided to embark on a new chapter in his professional journey - a decision shared with the company some time ago."
The Luce was heavily criticised when it was unveiled in May. Ferrari did not mention the launch in its statement about Galliera's departure.
Chief executive Benedetto Vigna said that Galliera "has played a significant role in the company's growth and in strengthening the Ferrari brand worldwide."
Galliera's role involved managing which clients could purchase the luxury car maker's highly sought-after vehicles.
"He has the gratitude of the entire Ferrari team and my personal best wishes for the future," Vigna said in the statement.
Galliera declined to add any further comment to the statement from Ferrari.
Since taking the role in 2010, Galliera has been involved in many of the firm's key events.
LaFerrari, Ferrari's first production hybrid hypercar, which combines a petrol engine and an electric motor, was launched in 2013.
In 2015, the firm listed on the New York Stock Exchange and in Milan the following year.
However, the launch of the $640,000 (£485,552) Luce spawned a host of internet memes and negative reactions.
Its look, the brain-child of iPhone designer Sir Jony Ive, was criticised by the company's former chairman, Italy's deputy prime minister and transport minister Matteo Salvini.
The company's shares plunged by 8% the day after the Luce was unveiled.
Read the full story at BBC ↗
Ferrari's marketing chief Enrico Galliera is departing the company after 16 years Massimiliano Di Silvestre, former BMW Italy head, will replace Galliera in July The Luce, Ferrari's first fully electric vehicle, was unveiled in May The Luce is priced at $640,000 and was designed by Jony Ive The Luce launch spawned internet memes and negative public reactions Ferrari's share price fell 8% the day after the Luce was unveiled Ferrari attributed Galliera's departure to his decision to pursue a new professional direction The timing of Galliera's resignation suggests a connection to the EV launch backlash The Luce faced criticism from notable figures including Italy's deputy prime minister
Read the full story at BBC ↗
- Ferrari's marketing chief Enrico Galliera is departing after 16 years, to be replaced by Massimiliano Di Silvestre in July
- The resignation comes weeks after the May unveiling of Ferrari's first electric vehicle, the Luce, which faced significant public backlash
- The Luce, designed by Jony Ive and priced at $640,000, drew criticism and internet mockery; Ferrari shares fell 8% after its reveal
- Ferrari's statement attributed Galliera's departure to his decision to pursue a new professional direction, without mentioning the EV launch controversy
- Galliera managed client access to Ferrari vehicles and was involved in major company milestones since 2010, including the 2013 hybrid LaFerrari and 2015 NYSE listing