India's 'blue gold' starts a new drinks industry
A desert plant changed the life of Masapalli Venkatesh.
His 10-acre farm in Kandukur is on the Deccan Plateau, which covers a large part of southern and central India. There he grows tomatoes, peanuts and corn.
But in 2010 he was approached by traders looking for a very different crop - the cactus agave americana.
For him and his fellow farmers the agave cactus was just a "stubborn, valueless weed" - planted as fencing to keep wild animals off their crops.
But it is also part of the family of agave plants that feed the $15bn (£11bn) global market for tequila and mezcal.
In Mexico, blue agave is farmed to supply the tequila industry. Only plants from select areas, mainly in the state of Jalisco, can be used to make tequila.
Unlike in Mexico, where vast plantations dominate the landscape, nobody grows agave commercially in India - at least not yet.
Instead, Indian farmers and entrepreneurs collect and process agave that grows wild.
For some, like Venkatesh, it's a welcome source of extra income - earning it the name "blue gold".
These days Venkatesh ranges across an area of 100km (60 miles), co-ordinating villagers and farmers.
"By combining the yields of multiple farms, I ensure a steady, high-volume supply that distilleries are willing to pay a premium for," he says.
Harvesting agave plants is a skilled job.
The most important part of the plant is the heart, known as the piña because it resembles a giant pineapple.
Skilled workers reveal the heart by chopping off the spiky leaves. But getting the timing of the harvest right is crucial.
Once the plant decides to bloom, it channels its entire reserve of accumulated sugar upward into the stalk in a matter of days.
If the flower blooms, the sugar is completely depleted, making the piña useless for alcohol production.
"Gatherers must accurately identify the exact pre-blooming window to harvest the plant at its absolute peak sugar capacity, making the timing of the harvest incredibly narrow," says Rakshay Dhariwal, founder and managing director of the distiller Maya Pistola Agavepura.
Once harvested, the clock starts ticking. The piñas must get to a pressure cooker within 24 hours, where the sugars can be extracted.
"Any transport delay can risk ruining the batch. If it takes longer than 24 hours, the internal sugars begin to rot and ferment unpredictably, destroying the delicate flavour profile needed for premium spirits," says Dhariwal.
And transportation is not straightforward, as agave suppliers are scattered across vast distances in states like Karnataka, Maharashtra, Rajasthan, and Andhra Pradesh.
"Brands like us cannot simply order from a centralized farming cooperative. We rely on networks of local aggregators to scout, negotiate for, and harvest individual patches of semi-wild agave growing on marginal lands or rural property boundaries," he says.
It's all helping to meet a rising demand for agave spirits. According to Dhariwal, the Indian market for agave spirits is growing at a rate of 31%.
"It's only been a few years now, that India's finally caught the tequila bug," says Vikram Achanta, co-founder of 30 Best Bars India.
"Producers are beginning to experiment with it seriously, and there's a consumer base today that is far more open to exploring new spirits than before," he says.
Agave drinks are unlikely to replace whisky, India's favourite spirit, he says, but they could carve out a market.
"New brands are interesting examples of early experimentation, especially in how they're working with wild agave from the Deccan Plateau and beginning to shape what an Indian agave identity could look like. It's still early days, but they're helping move the category from curiosity to something more credible," he adds.
Desmond Nazareth is a pioneer in the Indian agave spirit industry. His company, Agave India, launched India's first homegrown agave spirit in 2011.
"What started as kitchen experiments eventually became India's first craft agave distillery after nearly 12 years of research and experimentation," he says.
"We were making Indian agave spirit long before the market was ready for it. It was a craft business way ahead of its time."
Now he's taking a scientific approach to developing the industry.
"We have taken satellite images of areas where agave already grows successfully, then matched those environmental patterns with nearby regions to identify more suitable land. That's important because agave grows for 9–13 years. If you plant in the wrong area, you lose a decade," he says.
With growing demand is there a danger that India's wild supplies of agave will become depleted? Not for at least five years, and probably longer says agricultural expert, Miguel Braganza.
He points out that India's domestic industry is still tiny, with just one plant for processing agave hearts, which belongs to Nazareth's Agave India.
Also, the wild agave plant is very good at propagating itself.
"When you look at a wild agave, you aren't just looking at a single plant. Beneath the soil, the mother agave is incredibly busy. Throughout her 10-to-20-year life, she secretly sends out long root-runners into the earth," says Braganza,
And those roots are the source of future plants.
"Every few feet, a mini-clone of herself pops out. Those baby plants grow their own roots and become independent plants, slowly forming large agave colonies over time. So one plant can naturally turn into dozens of plants across an area without any human help,"
India's wild supply of agave plants is far from ideal, points out Indian entrepreneur Sree Harsha Vadlamudi.
Unlike farmed plants the wild plants are "geneticially inconsistent" he says.
"That means sugar yields fluctuate... and that means alcohol output changes. So standardizing production becomes difficult. Mexico solved this over decades through selective breeding. India hasn't yet," he says.
Vadlamudi co-founded tequila brand Loca Loka. It uses Mexican blue agave from the tequila heartland of Jalisco.
"We wanted to leverage the rich, iron-heavy red soil left behind by ancient volcanic eruptions in Jalisco, Mexico. This unique terroir imparts a distinct flavour profile to the agave that cannot be replicated by growing the same seeds in Indian soil," Vadlamudi says.
Mexico's large, organised agave farms are a sharp contrast to India's informal system.
Those big, rich farms can afford hi-tech farming techniques. Some combine drones and AI systems to monitor their crops.
"Drones scan thousands of hectares to accurately count individual crops, assess plant health, spot early signs of disease, and monitor the growth of the piña to predict the absolute perfect window for harvesting," Vadlamudi says.
Read the full story at BBC ↗
India is developing a nascent agave spirits industry based on wild-harvested cactus from the Deccan Plateau. What farmers previously dismissed as valueless fencing has become a source of supplementary income, termed 'blue gold'. Entrepreneurs are coordinating harvesters across scattered regions to supply distilleries that process the plant's heart into spirits. The Indian market for agave spirits is expanding at 31% annually, though the industry remains in early stages with minimal processing infrastructure. The business depends on precise timing—harvesting must occur before flowering depletes the plant's sugar content, and transport to processing must happen within 24 hours. Unlike Mexico's large-scale, scientifically managed blue agave farms, India's system relies on informal networks harvesting semi-wild plants with inconsistent genetics. Agricultural experts assess that current wild supply is sustainable for at least five years, and the plants naturally propagate through underground root runners. Some Indian brands are experimenting with developing a local agave identity, though Mexico's decades of selective breeding and advanced farming technology remain advantages.
Read the full story at BBC ↗
A desert plant changed the life of Masapalli Venkatesh.
His 10-acre farm in Kandukur is on the Deccan Plateau, which covers a large part of southern and central India. There he grows tomatoes, peanuts and corn.
But in 2010 he was approached by traders looking for a very different crop - the cactus agave americana.
For him and his fellow farmers the agave cactus was just a "stubborn, valueless weed" - planted as fencing to keep wild animals off their crops.
But it is also part of the family of agave plants that feed the $15bn (£11bn) global market for tequila and mezcal.
In Mexico, blue agave is farmed to supply the tequila industry. Only plants from select areas, mainly in the state of Jalisco, can be used to make tequila.
Unlike in Mexico, where vast plantations dominate the landscape, nobody grows agave commercially in India - at least not yet.
Instead, Indian farmers and entrepreneurs collect and process agave that grows wild.
For some, like Venkatesh, it's a welcome source of extra income - earning it the name "blue gold".
These days Venkatesh ranges across an area of 100km (60 miles), co-ordinating villagers and farmers.
"By combining the yields of multiple farms, I ensure a steady, high-volume supply that distilleries are willing to pay a premium for," he says.
Harvesting agave plants is a skilled job.
The most important part of the plant is the heart, known as the piña because it resembles a giant pineapple.
Skilled workers reveal the heart by chopping off the spiky leaves. But getting the timing of the harvest right is crucial.
Once the plant decides to bloom, it channels its entire reserve of accumulated sugar upward into the stalk in a matter of days.
If the flower blooms, the sugar is completely depleted, making the piña useless for alcohol production.
"Gatherers must accurately identify the exact pre-blooming window to harvest the plant at its absolute peak sugar capacity, making the timing of the harvest incredibly narrow," says Rakshay Dhariwal, founder and managing director of the distiller Maya Pistola Agavepura.
Once harvested, the clock starts ticking. The piñas must get to a pressure cooker within 24 hours, where the sugars can be extracted.
"Any transport delay can risk ruining the batch. If it takes longer than 24 hours, the internal sugars begin to rot and ferment unpredictably, destroying the delicate flavour profile needed for premium spirits," says Dhariwal.
And transportation is not straightforward, as agave suppliers are scattered across vast distances in states like Karnataka, Maharashtra, Rajasthan, and Andhra Pradesh.
"Brands like us cannot simply order from a centralized farming cooperative. We rely on networks of local aggregators to scout, negotiate for, and harvest individual patches of semi-wild agave growing on marginal lands or rural property boundaries," he says.
It's all helping to meet a rising demand for agave spirits. According to Dhariwal, the Indian market for agave spirits is growing at a rate of 31%.
"It's only been a few years now, that India's finally caught the tequila bug," says Vikram Achanta, co-founder of 30 Best Bars India.
"Producers are beginning to experiment with it seriously, and there's a consumer base today that is far more open to exploring new spirits than before," he says.
Agave drinks are unlikely to replace whisky, India's favourite spirit, he says, but they could carve out a market.
"New brands are interesting examples of early experimentation, especially in how they're working with wild agave from the Deccan Plateau and beginning to shape what an Indian agave identity could look like. It's still early days, but they're helping move the category from curiosity to something more credible," he adds.
Desmond Nazareth is a pioneer in the Indian agave spirit industry. His company, Agave India, launched India's first homegrown agave spirit in 2011.
"What started as kitchen experiments eventually became India's first craft agave distillery after nearly 12 years of research and experimentation," he says.
"We were making Indian agave spirit long before the market was ready for it. It was a craft business way ahead of its time."
Now he's taking a scientific approach to developing the industry.
"We have taken satellite images of areas where agave already grows successfully, then matched those environmental patterns with nearby regions to identify more suitable land. That's important because agave grows for 9–13 years. If you plant in the wrong area, you lose a decade," he says.
With growing demand is there a danger that India's wild supplies of agave will become depleted? Not for at least five years, and probably longer says agricultural expert, Miguel Braganza.
He points out that India's domestic industry is still tiny, with just one plant for processing agave hearts, which belongs to Nazareth's Agave India.
Also, the wild agave plant is very good at propagating itself.
"When you look at a wild agave, you aren't just looking at a single plant. Beneath the soil, the mother agave is incredibly busy. Throughout her 10-to-20-year life, she secretly sends out long root-runners into the earth," says Braganza,
And those roots are the source of future plants.
"Every few feet, a mini-clone of herself pops out. Those baby plants grow their own roots and become independent plants, slowly forming large agave colonies over time. So one plant can naturally turn into dozens of plants across an area without any human help,"
India's wild supply of agave plants is far from ideal, points out Indian entrepreneur Sree Harsha Vadlamudi.
Unlike farmed plants the wild plants are "geneticially inconsistent" he says.
"That means sugar yields fluctuate... and that means alcohol output changes. So standardizing production becomes difficult. Mexico solved this over decades through selective breeding. India hasn't yet," he says.
Vadlamudi co-founded tequila brand Loca Loka. It uses Mexican blue agave from the tequila heartland of Jalisco.
"We wanted to leverage the rich, iron-heavy red soil left behind by ancient volcanic eruptions in Jalisco, Mexico. This unique terroir imparts a distinct flavour profile to the agave that cannot be replicated by growing the same seeds in Indian soil," Vadlamudi says.
Mexico's large, organised agave farms are a sharp contrast to India's informal system.
Those big, rich farms can afford hi-tech farming techniques. Some combine drones and AI systems to monitor their crops.
"Drones scan thousands of hectares to accurately count individual crops, assess plant health, spot early signs of disease, and monitor the growth of the piña to predict the absolute perfect window for harvesting," Vadlamudi says.
Read the full story at BBC ↗
A desert cactus plant, agave americana, changed the economic prospects of farmers in India's Deccan Plateau region, particularly after 2010 when traders began seeking it as a commercial crop. Indian farmers had previously viewed agave as a 'stubborn, valueless weed' used only as fencing. Agave plants belong to the same family that supplies the $15 billion global tequila and mezcal market, centred in Mexico. Unlike Mexico, no commercial agave plantations exist in India; instead, farmers and entrepreneurs collect and process wild-growing agave. The nickname 'blue gold' reflects that agave harvesting provides welcome supplementary income for Indian farmers. A skilled harvester must identify the precise pre-blooming window to capture the plant at peak sugar capacity, as blooming depletes sugars within days and renders the plant unsuitable for alcohol production. Harvested agave hearts must reach processing equipment within 24 hours to prevent sugar degradation. The Indian market for agave spirits is growing at 31% annually. The agave spirits category in India is transitioning from curiosity to credibility, helped by new brands experimenting with wild Deccan Plateau agave. India's first homegrown agave spirit was launched in 2011 by Desmond Nazareth after 12 years of research. India currently operates only one plant for processing agave hearts. Wild agave plants propagate naturally through root runners, with a single mother plant generating dozens of clone plants over time, making depletion unlikely for at least five years. Wild agave in India exhibits genetic inconsistency, leading to fluctuating sugar yields and variable alcohol output, making standardised production difficult. Mexico solved genetic inconsistency through decades of selective breeding, which India has not yet achieved. Mexican blue agave from Jalisco grows in volcanic red soil that imparts a flavour profile that cannot be replicated in Indian soil. Mexico's established agave farms employ advanced technology including drones and AI systems for crop monitoring and harvesting prediction, contrasting with India's informal system.
Read the full story at BBC ↗
- India's agave cactus, once considered a weed, is becoming a commercial crop for a new spirits industry
- Farmers like Masapalli Venkatesh now harvest wild agave from the Deccan Plateau and sell it to distilleries, earning it the nickname 'blue gold'
- The Indian agave spirits market is growing at 31% annually, though it remains tiny with only one processing plant currently operating
- India's wild agave supply differs from Mexico's farmed blue agave in consistency and requires precise harvesting timing due to sugar depletion after flowering
- Industry pioneers are experimenting with Indian agave identity, though Mexico's established farming infrastructure and selective breeding give it significant advantages